Contribute to a work of art!
date:
28.04.2010
Fabrica, Benetton's research centre on communication, has developed an online clock made of numbers taken from everyday life; the Exquisite Clock. The numbers are seen, captured and uploaded by people from all over the world.
Built around an online database, the clock is available as a web 2.0 site, an iPhone application and a series of site-specific installations. In the Exquisite Clock featured at GDFB, the clock is projected onto a huge screen, which visitors can contribute to and interact with, since the Clock is a relational piece of art where the boundaries between artist and public, producer and consumer merge.
Users are invited to collect pictures of numbers that can be found in different contexts around them (objects, vegetables, surfaces, landscapes, cables, etc.) and participate in the creation of the artwork: photos taken with the iPhone application or uploaded on the website are instantly displayed at GDFB and around the globe.
The Exquisite Clock can be seen at the DECODING exhibition in the House for Visual Culture.
Users are invited to collect pictures of numbers that can be found in different contexts around them (objects, vegetables, surfaces, landscapes, cables, etc.) and participate in the creation of the artwork: photos taken with the iPhone application or uploaded on the website are instantly displayed at GDFB and around the globe.
The Exquisite Clock can be seen at the DECODING exhibition in the House for Visual Culture.
Exquisite Clock Presentation from Joao Wilbert on Vimeo.
Exquisite Clock was developed at Fabrica by Joao Wilbert with the creative direction of Andy Cameron.
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