GDFB2010 review

GDFB2010 review

3 weeks, >200 designers, 5 exhibitions, 7 interventions, 1 poster tour, 10 lectures, >5 out of the blue spin-off projects, >75 crates of Vedett, 800 A0 posters, 200 A2 posters, 10,000 flyers, >1,200,000 loads on vimeo, 36 videos, >400 Adbusts, >15,000 visitors, >100,000 eye contacts, >57,562 website visits (up to May 30th)
These figures say it all; GDFB 2010 was a success. However, we rather focus on quality instead of quantity.

In order to do so various studies have been carried out preceding and during GDFB. The figures mainly confirmed chosen strategies, but we feel it is more interesting to break up and analyze the data, and subsequently use the results to establish new policies. We investigated who visited the festival, but we also inquired after the visitors’ experiences. Obviously, it is great to hear that many people enjoyed the festival and that they are planning to visit the next edition, in 2012, again. Nevertheless, we want to aim our focus at the critical remarks from visitors from the graphic and educational field.

We have also evaluated our own targets. An important objective was to bring together young and talented designers and offer them the chance to create a network and cooperate. We have achieved this aim, but according to the visitors survey the demand for such an initiative was larger than we had anticipated. During GDFB 2010 35 international designers and programmers joined the boot camp. In cooperation with OpenFrameworks Lab we organized a four-day workshop in the Graphic Design Museum. Passionately led by Zach Lieberman and Todd Vanderlin, designers from the United States, Canada, Japan, Turkey, Spain, Germany, the United Kingdom and the Netherlands worked together in writing a new code for generic design.
OFlab @Graphic Design Museum
Another networking opportunity was organized by the Holy Grey collective. The Connected Project, based on the so-called butterfly effect, created a chain of dozens of new contacts between visiting designers. Although many people networked during the opening and the seminar, in the future GDFB will focus even more on encouraging designers to establishing new contacts.

Another qualitative aim is initiating new work by talented designers from all over the world. Unfortunately, we do not have the financial means yet to base the entire festival on new works, but projects such as the Poster Project, Ongoing and the interventions stimulated the development of many new works. This did not go unnoticed. Various international media reported about the festival. Meanwhile, GDFB has been approached by several international associations to cooperate in the future.
Poster project
By collaborating with others and presenting new (and existing) works, we hope to invoke inspiration. Judging by all the spontaneous reactions and the surveys we are happy to say we did, and it means achieving one of our most important goals. We do our utmost best to continue inspiring others. But to do so, we need to closely monitor our field and the adjoining disciplines. We are working on this, but visitors or designers are also free to contribute. Please keep us updated on interesting projects!

GDFB’s unique feature is that we do not exclusively focus on professionals. Surprising unsuspecting passers-by in the streets of Breda is a major part of the festival. We were happy to receive many heartwarming reactions from people around us, telling us to continue and even expand the festival.

In short, we have tried to interpret the DECODING theme as broadly as possible. The program provided room for new technology and traditional craftsmanship, for depth and accessible presentations, for new works and existing works, for inspiration and cooperation. In the future, we will broaden the scope of the festival spirit by choosing an improved program set-up. We are very content with the results and there is enough left to do for the coming two years. GDFB 2012, here we come!

over de schrijver:
Dennis Elbers (1979) is oprichter en directeur van GDFB. Hij studeerde in 2003 af aan AKV|St.Joost als schilder, maar maakte al snel een carriere switch naar curator na de oprichting van KOP. Samen met de andere medewerkers ontwikkelt Dennis het inhoudelijke programma, maar hij heeft ook grote interesse in marketing en samenwerking. In zijn vrije tijd verzamelt hij zeldzame Nike Airs en toert hij in een BMW e12 oldtimer.
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